1% for the Planet


“The very reason that Bella Eco was founded was to protect and respect this beautiful planet for future generations. We feel, love and live Eco”

What does 1% for the Planet do?

“Bringing dollars and doers together to accelerate smart environmental giving.”

1% for the Planet is a global movement inspiring businesses and individuals to support environmental solutions through annual membership and everyday actions. We advise on giving strategies, we certify donations, and amplify the impact of the network.

 “A global network of businesses, nonprofits and individuals working together for a healthy planet. More than $175 million dollars given back to the environment”.

We certify that every dollar contributed goes to a vetted, trusted nonprofit. Our members have given hundreds of millions of dollars to the environment, and our nonprofit partners are doing the hard work of restoring our planet for the future. Our goal is to significantly increase the overall amount of global dollars going to help protect the planet with the smartest donations possible.

The foundation of the 1% for the Planet network is the member-nonprofit partnership. Our business and individual members engage directly with approved nonprofit partners, providing financial donations, volunteer time, in-kind donations, and other shared-value collaborations. Thriving partnerships help deliver longer-term support and greater impact.


1% for the Planet was started in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Mathews (founder of Blue Ribbon Flies). Both successful entrepreneurs, they recognised the power of collective action to protect the environment. Today, businesses and individuals continue to make the 1% for the Planet commitment, creating greater impact every year.


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